Kliovo Shop
COD Order Management Software for Pakistan Ecommerce.
68% of Pakistan's ecommerce runs on COD. The industry RTO rate is 30% — one in three orders comes back. Kliovo Shop is the only platform built from the ground up for COD: 60-second WhatsApp confirmation, 7 anomaly checks, JazzCash and Easypaisa tracking, and TCS COD reconciliation all included.
The COD market problem
Three COD problems that no global ecommerce tool solves.
68% of Pakistani ecommerce is COD — and no platform is built for it
Shopify was built for Stripe. WooCommerce was designed for PayPal. Every major ecommerce platform assumes the customer will enter a card number. In Pakistan, 68% of orders are COD — the customer pays the courier on delivery, and the brand doesn't see that money for 5–10 days. No major platform has a native COD confirmation workflow, COD reconciliation report, or COD fraud detection. You're running a COD business on tools built for credit card markets. The gap shows up every day: in your RTO rate, your fraud rate, and your reconciliation spreadsheets.
COD RTO averages 30% industry-wide — each return costs Rs 850 or more
The 30% RTO industry average isn't an accident. It's the result of shipping unconfirmed COD orders at scale. Your team calls customers. Half don't pick up. A quarter confirm on the phone and refuse delivery anyway. The box ships. Three days later it comes back — courier return fee, warehouse receiving cost, working capital locked up for another 10 days. At 500 orders a day, 30% RTO means 150 return orders per day. At Rs 850 per return, that is Rs 127,500 in daily return cost — Rs 3.8 million per month, every month, forever, until you fix the confirmation process.
JazzCash and Easypaisa advance payments tracked in WhatsApp chats separately
Your customer pays a Rs 2,000 advance via JazzCash to confirm their COD order. They send a screenshot to your WhatsApp number. Your accounts person checks it manually, marks something in a spreadsheet, and adds a note to the order in your store backend. This happens 40 times a day. Each one takes 3–4 minutes of manual verification. When TCS pays out your COD batch at the end of the month, matching which orders were paid vs. pending vs. lost is a 3-day Excel exercise. Nothing is automated. Everything can go wrong.
How Kliovo solves it
Four capabilities built specifically for COD markets.
60-second WhatsApp COD confirmation — no calls
The moment a COD order is placed, Kliovo fires a WhatsApp message with interactive Confirm and Cancel buttons. 98% open rate. The customer taps one button — your team does nothing. Confirmed orders proceed to CN booking automatically. Unconfirmed orders are held. This single change drops RTO by 40% in week one — because you stop shipping to customers who never intended to accept delivery.
JazzCash and Easypaisa payment tracking in the order record
When a customer pays an advance via JazzCash or Easypaisa, the payment method and amount is recorded in their order record in Kliovo. No separate spreadsheet. No manual verification from a WhatsApp screenshot. The accounts team sees payment status directly in the order — and the automation flow can release the order to dispatch only when the advance payment is confirmed.
7 anomaly checks per order in 0.4 seconds
Every COD order runs through seven automatic fraud and quality checks: invalid phone format, COD amount is zero, high-value COD unconfirmed, order unconfirmed for 24+ hours, dispatched with no CN, missing city, and stale order. Six auto-triage rules also check the customer's history — undelivered count, pending duplicates, coupon abuse, and return patterns. The entire evaluation completes in 0.4 seconds.
TCS COD reconciliation and RTO analytics by city and courier
TCS pays COD in batches. Kliovo's built-in reconciliation report matches your TCS payout data against your order records automatically — showing which orders were paid, which are pending, and which have discrepancies. RTO analytics break down your return rate by city, courier, customer tier, and product category — so you know exactly where your COD losses are coming from.
Key features
Everything built for COD — nothing bolted on.
60-second COD confirmation
WhatsApp interactive buttons fire within 60 seconds of every COD order. 98% open rate. Confirmed orders ship. Unconfirmed are held.
JazzCash and Easypaisa tracking
Advance payment method recorded in the order record. No manual screenshot verification. Accounts team sees payment status directly.
7 anomaly checks per order
Invalid phone, zero COD amount, high-value unconfirmed, stale order, no CN, missing city, 24-hour unconfirmed — all in 0.4 seconds.
Customer blacklisting by phone
Customers with 3+ undelivered orders are flagged automatically. Block repeat fraudsters before the confirmation message is sent.
TCS COD reconciliation
Automated reconciliation report matches TCS payouts to your order records. No monthly Excel exercise. No manual batch cross-checking.
RTO analytics by city and courier
Break down your RTO rate by Karachi, Lahore, Rawalpindi, and beyond. See which courier performs worst in which city. Fix the pattern.
7 Pakistani couriers, smart routing
TCS, Leopards, Trax, BlueEx, PostEx, Swyft, Sonic. Automatic courier assignment by city, weight, COD amount, and your custom rules.
6 auto-triage rules
Undelivered hold, double pending, coupon hold, incomplete address, LO return, payment pending — all evaluated on every order arrival.
COD reports — 16 types
COD confirmation rate, RTO by courier, returns by city, COD reconciliation, aging by status — 8 live reports and 8 advanced reports.
Who uses this
Three COD operators who switched — and what the numbers looked like after.
COD-only clothing brand — 800 orders/day
Before: We ship nothing prepaid. 100% COD. At 800 orders per day, a 30% RTO meant 240 returns daily — Rs 204,000 in return costs alone, every single day. Our confirmation team was 6 people making calls from 9 AM to 1 PM. Sundays and public holidays meant 1,000 orders stacked up unconfirmed.
After: WhatsApp confirmation replaced the call center within two weeks. All 800 orders get a confirmation message within 60 seconds of placement — including Sundays at 2 AM. RTO dropped from 31% to 8% in the first month. The 6-person confirmation team was reduced to 2 who now handle escalations and customer service.
Ops manager tracking JazzCash in separate spreadsheets
Before: We take JazzCash advance payments on high-value orders — Rs 1,000–2,000 advance on orders above Rs 8,000. I was checking 30–40 JazzCash screenshots per day on a shared WhatsApp number, noting each one in a Google Sheet, and then manually updating the order in WooCommerce. When I was sick, nothing got verified. Orders sat unconfirmed for 48 hours.
After: JazzCash payment status is now part of the order record in Kliovo. When a customer sends a payment screenshot, it's linked to their order. The automation flow holds the order until the advance is marked confirmed — then releases it to dispatch automatically. I check a dashboard instead of 40 WhatsApp messages.
Brand getting 35% RTO from Karachi specifically
Before: Our national RTO was 22% — acceptable. But Karachi was 35% and we couldn't figure out why. All our Karachi orders went through the same courier. Same confirmation process. Same everything. We were losing Rs 2.8 million per month in Karachi returns and had no idea which part of the process was failing.
After: The RTO analytics report in Kliovo broke down our Karachi returns by courier, by city zone, and by customer history. 60% of our Karachi RTOs were from Clifton and DHA — high-income areas where the customer would order impulsively and refuse delivery. We added a manual review step for high-value Karachi orders. Karachi RTO went from 35% to 14% in six weeks.
The COD market numbers.
68%
Of Pakistan ecommerce is COD
The majority of your market pays on delivery. Your ops must be built for it.
30%
Industry-wide RTO rate without automation
One in three orders coming back. Rs 850 per return. Every single day.
60s
Time to WhatsApp COD confirmation
98% open rate. Interactive buttons. No call required. RTO drops 40% from week one.
Rs 850
Average cost saved per blocked return
Courier fee, warehouse receiving, and working capital cost per returned order.
Frequently asked questions
What is COD reconciliation and how does it work in Kliovo?
COD reconciliation is the process of matching your courier's COD payout (typically paid in weekly or monthly batches by couriers like TCS) against your order records to confirm which orders were actually paid vs. which are pending or lost. In Kliovo, the TCS COD reconciliation report imports your TCS payout data and automatically matches it against your dispatched orders — showing paid, pending, and discrepancy statuses for every order in the batch. This replaces the monthly Excel exercise most brands do manually.
How does JazzCash and Easypaisa tracking work?
When a customer pays an advance via JazzCash or Easypaisa, the payment method and amount is recorded in their order record in Kliovo. You can configure automation flows that hold an order in a Payment Pending status until the advance is confirmed — and then automatically release it to dispatch when payment is marked. The accounts team sees payment status in the order record, not in a separate WhatsApp chat or spreadsheet.
Can I track which cities have the highest RTO rate?
Yes. Kliovo's RTO analytics report breaks down return rates by city, by courier, by customer LTV tier, and by product category. You can see that Karachi is at 22% while Faisalabad is at 9%, or that TCS is underperforming Leopards in Multan. This data drives decisions about courier routing rules, manual review triggers for specific cities, and which areas to stop shipping COD to without advance payment.
How does customer blacklisting work?
When a customer's phone number accumulates 3 or more undelivered orders in their history (configurable threshold), the auto-triage system flags them as Undelivered Hold on their next order. You can then manually blacklist the phone number. Blacklisted numbers trigger an automatic hold on every new order — the COD confirmation message is never sent, and the order is held in your review queue before any action is taken.
Which Pakistani couriers are integrated?
Seven: TCS, Leopards Courier, Trax, BlueEx, PostEx, Swyft, and Sonic. All integrations are full API — you book CNs from Kliovo, tracking updates flow back automatically, and courier routing rules apply per order. TCS also has the additional COD reconciliation integration. Smart routing lets you set rules like: route all Karachi same-day orders to Swyft, all heavy parcels above 5kg to Leopards, and all orders above Rs 15,000 to TCS.
How quickly does the COD confirmation system reduce RTO?
Most brands see a measurable RTO reduction within the first week — because you stop shipping to customers who never respond. The biggest RTO driver in Pakistan is shipping unconfirmed orders to customers who never intended to accept delivery. Once WhatsApp confirmation is required before dispatch, those orders are caught and cancelled before any logistics cost is incurred. A 40% RTO reduction from baseline is typical within 30 days.
Key features for COD markets
Kliovo Shop
COD confirmation live within 24 hours. RTO falls in week one.
Pakistan-specific from day one — 7 couriers, JazzCash tracking, TCS reconciliation, and WhatsApp COD confirmation. Everything built for COD. Nothing bolted on.