Kliovo Shop
Every Order Tells You Who the Customer Is. Kliovo Remembers.
Ecommerce customer intelligence in Kliovo Shop automatically builds a full profile for every buyer — LTV, order history, success rate, inactive segmentation, and blacklist status — surfaced on every order the moment it arrives. No manual lookup, no spreadsheets.
How Customer Intelligence works
First order placed
A customer profile is auto-created, keyed by phone number per tenant. No manual entry needed — every customer who has ever ordered is in the system.
Profile enriches with every order
LTV increments on delivery. Return decrements it (configurable). Success rate updates. First and last order timestamps tracked automatically.
Intelligence popover on every order
When an operator views any order, a popover shows: total orders, success rate, LTV, last order date, and blacklist status. Full context in 2 seconds.
Inactive segmentation
Customers automatically drop into 30d, 60d, 90d, and 180d+ inactive tabs based on their last order date — ready to target for re-engagement campaigns.
Everything included
Auto-created profiles, LTV tracking, inactive segmentation, and blacklisting — all without setup.
Auto-created profiles
Unique by phone number per tenant. Created instantly on the first order — no import, no manual entry. Every customer who has ever placed an order is profiled.
LTV, orders, and success rate
Total orders, delivered orders, returned orders, LTV, and success rate tracked per profile — updated automatically on every status change.
Intelligence popover on every order
Operators see customer history in a side popover the moment they open any order — no navigation away, no separate tab, no lookup required.
4-tier inactive segmentation
30d, 60d, 90d, and 180d+ inactive tabs automatically segment customers by last order date — ready for precision re-engagement campaigns.
Customer blacklisting with reason
Permanently block a phone number with a reason attached. Blacklisted customers are flagged on every future order — even months or years later.
Customer Reports and Inactivity Report
Customer Reports export for broadcast segmentation. Inactivity/Repeat advanced report identifies win-back targets by last order date and purchase frequency.
Built for teams that...
The D2C brand wanting to find their top customers
The pain: I knew we had loyal customers but I did not know who they were. No system tied purchase history to phone numbers — everything lived in WooCommerce without any LTV visibility.
The fix: Kliovo showed me 87 customers had ordered 5+ times. We sent them an exclusive pre-launch WhatsApp for our Eid collection — 34% ordered within 48 hours.
The CS agent reviewing a suspicious order
The pain: When a new order comes in, there was no way to know if the customer was loyal or a first-timer with a history of returns without digging through multiple reports.
The fix: Now the order popover shows everything instantly: 0 previous orders + high-RTO district + Rs 18,000 COD = manual review before confirmation. Takes 2 seconds.
The brand running re-engagement campaigns
The pain: We had no reliable way to identify customers who had gone quiet. Our re-engagement campaigns were going to random segments with no behavioral data behind them.
The fix: Every month I filter the 60d inactive tab, export the phone list, upload to Kliovo Chat broadcast. Consistent 8–12% reactivation rate on the segment.
The numbers
3.4×
Revenue from top 5% customers vs. bottom 50%
Pakistani D2C data — knowing who your top 5% are changes how you market.
73%
Cheaper to re-engage an existing customer than acquire via ads
Re-engagement via WhatsApp broadcast costs a fraction of paid traffic.
4
Inactive segmentation tiers for precision re-targeting
30d, 60d, 90d, and 180d+ — each tier needs a different message and offer.
Common use cases
VIP early access list
Before your next product launch, pull customers with LTV above Rs 25,000 and success rate above 90%. This is your VIP list — offer them early access via WhatsApp broadcast 48 hours before general sale. High-LTV customers convert at 3× the rate of new customers.
Fraud screening at intake
Customer popover on every order lets CS see if the incoming order is from a phone with 0 orders (new), a phone with 8 orders and 6 returns (high-risk), or a phone with 12 orders and 11 deliveries (loyal). This shapes confirmation priority instantly without any manual lookup.
Seasonal win-back
90-day inactive customers before Eid are prime win-back targets — they bought once (likely for a previous Eid), went quiet, and the upcoming event is a natural re-trigger. Targeted message, relevant offer — converts significantly better than cold outreach to new audiences.
Frequently asked questions
Does LTV update in real-time or in batches?
LTV updates when an order status changes to delivered. If an order is returned, LTV is decremented — this behavior is configurable per tenant if you prefer not to decrement on returns.
Can I merge duplicate customer profiles?
Customer profiles are uniquely keyed by phone number per tenant. If a customer uses two different phone numbers, they will have two separate profiles. Manual profile merge is on the roadmap for a future release.
What is the difference between Customer Reports and the Inactivity Report?
Customer Reports show summary stats per customer — orders, LTV, returns — useful for identifying your top accounts. The Customer Inactivity/Repeat advanced report specifically shows customers by their last order date, which is what you need to build re-engagement segments.
Can I export the customer list with LTV?
Yes. Customer Reports export includes phone, name, total orders, delivered orders, returned orders, LTV, and last order date in CSV format — ready for upload to Kliovo Chat broadcast campaigns.
Does the blacklist carry over if a customer changes their phone number?
The blacklist is phone-number based. If a customer orders from a new number, they will not be flagged as blacklisted. However, if the new number triggers the Undelivered Hold rule on their first return, they will be on watch regardless.
Are customer profiles shared across my stores?
No — customer profiles are per-store, per-tenant. A customer who ordered from both your WooCommerce store and Shopify store will have separate profiles. Cross-store customer identity unification is on the product roadmap.