Know every regular before they sit down
Auto-built guest profiles from every order, reservation, and WhatsApp message. Visit history, preferences, allergies, and spend — all in one CRM that gets smarter with every visit.
Click a guest card to expand
CRM that works while you work
Auto-Built Profiles
Every QR scan, WhatsApp order, or reservation automatically creates or updates a guest profile — zero manual data entry required. The profile accumulates visit count, spend total, order history, and contact details from the first interaction. By the third visit, your team already knows who they're welcoming.
Full Order History
Every dish ever ordered, every visit, every bill is stored and searchable in the guest's profile. Staff can see a guest's go-to order before they even sit down — and ovo AI references it automatically when the guest places a WhatsApp order. No guessing, no asking the same questions twice.
Smart Tags & Segments
Guests are auto-tagged based on behavior: Frequent, At-Risk, Lapsed, Birthday-this-month, High-Spender. Build campaign segments in seconds — send a win-back offer to Lapsed guests, a birthday deal to Birthday-this-month, or a loyalty reward to your top 20 spenders.
Birthday & Anniversary Automation
ovo AI automatically sends a personalized birthday or anniversary message with a special offer — no staff action required. Guests feel genuinely remembered, which drives repeat visits and positive word-of-mouth. The timing, message tone, and offer amount are fully customizable per restaurant.
Win-Back Sequences
When a guest hasn't visited in 30 days (or your chosen window), an automated WhatsApp sequence kicks in: first a gentle check-in, then a compelling offer if there is no response. Win-back sequences recover an average of 15-20% of lapsed guests without any manual outreach from the team.
Allergy & Preference Flags
Mark nut allergies, vegetarian preferences, window seat requests, or any custom preference against a guest profile. These flags surface automatically on staff dashboards when the guest arrives, places a reservation, or initiates a WhatsApp conversation — preventing incidents and elevating the experience.
Lifetime Value Ranking
Sort your entire guest list by total spend, visit frequency, or recency to identify your most valuable regulars instantly. Know exactly who to prioritize for exclusive invites, early access to new menus, or personalized loyalty rewards — based on real revenue data, not guesswork.
Cross-Channel Identity
If a guest orders by QR table scan, places a WhatsApp order, and then walks in for dinner — all three touchpoints are unified into one profile automatically, matched by phone number. No duplicate records, no fragmented history. One guest, one complete picture.
Works best with
These features feed into and amplify the Guest CRM.
Every WhatsApp order automatically updates the guest's CRM profile — order history, preferences, and lifetime spend grow with every interaction.
Every table booking adds to the guest's visit history. VIP flags and preferences are surfaced to staff before the guest arrives.
Guest profiles are unified across all your branches. A regular at your Karachi location is recognized when they visit Lahore.
Who uses Guest CRM?
Guest CRM drives loyalty and retention for these restaurant formats.
Cafes run on regulars. The Guest CRM identifies your top 20% of customers by spend, automates their birthday offers, and tracks loyalty points — all without a dedicated loyalty app.
Fine dining is about making guests feel known. Guest CRM gives your team allergy flags, seating preferences, and order history before the guest is even seated — so every visit feels personal.
Common questions
Start building your guest intelligence today
Every order builds the CRM automatically. First month free, no credit card needed.