Official API
Official WhatsApp Business API for emerging markets.
Move beyond a single WhatsApp app and give your team the official API foundation needed for scale.
Official API setup
Identity, number, templates
Operations stream
Livetemplate.createdrevieworder_update_ur
message.deliveredokPK +92 customer
reply.window.openedactive23h 42m remaining
broadcast.replyroutedroute to Sales
Service window
23:42
Reply window tracked before template fallback.
Broadcast reply
Sales
Campaign responses route to owners.
API rollout
Launch the official API as an operating system, not only a connection.
Kliovo wraps WhatsApp Business API setup with inbox ownership, templates, automation, and reporting so the channel can scale beyond one phone.
Set up the API
Connect your approved WhatsApp Business identity and messaging number.
Add inbox and templates
Create team queues, approved templates, and reply rules.
Scale messaging
Use broadcasts, automations, and reports without losing conversation control.
Product detail
Verification, numbers, templates, and reply windows stay visible.
The API page is designed around the setup and operating details that normally live in separate vendor dashboards, spreadsheets, and support tickets.
Business verification
Track the readiness of Meta business identity, display name, and account handoff.
Number setup
Connect the number that will carry support, reminders, campaigns, and transactional updates.
Template operations
Organize approved templates by use case so teams know what can be sent outside the reply window.
Service windows
Show when a human reply is still available and when a template is needed.
Webhook handoff
Replies, broadcasts, and delivery events
{
"event": "broadcast.reply",
"template": "eid_offer_v2",
"route": "sales_queue",
"window": "open"
}API events are useful only when they land somewhere operational. Kliovo routes them into inbox queues, campaigns, and automations.
API vs App
WhatsApp Business App and WhatsApp Business API are not the same product.
The free Business App works for one device. The API is designed for teams, automation, and scale.
| Feature | WhatsApp Business App | WhatsApp Business API |
|---|---|---|
| Agents who can reply | 1 | Unlimited |
| Automated messages | No | Yes |
| Broadcast campaigns | Limited (256 contacts) | Unlimited (segmented) |
| Official badge (green tick) | No | Yes (verified) |
| Third-party integrations | No | Yes (CRM, couriers, etc.) |
| Template messages | No | Yes (pre-approved) |
| Analytics and reporting | No | Yes |
Pakistan market
Getting the WhatsApp Business API in Pakistan used to mean waiting 6-8 weeks. Kliovo removes the friction.
Meta Business Verification
We guide you through the identity verification process and fix common rejection reasons before they become delays.
Number porting
Already have a business number? We handle migration without losing your message history or active contacts.
Template pre-approval
We write, submit, and manage your first 5 approved templates — COD confirmation, reminders, broadcasts — so you are ready to send on day one.
2-5 days
Average setup time
100%
Meta-verified accounts
5 templates
Included in onboarding
PKR pricing
Available for Pakistan
WhatsApp API cost pakistan
What does WhatsApp Business API actually cost in 2026?
As of July 2026, WhatsApp bills per delivered template message — Meta retired conversation-based pricing on July 1, 2025. Your total cost has exactly two parts: Meta's published per-message rates, and your platform's fee. Here is how it breaks down.
Meta's per-message charges
Template messages are billed on delivery, priced by category — marketing, utility, and authentication — at rates Meta publishes per country (a PKR rate card for Pakistan, updated quarterly). Free-form replies inside the 24-hour customer service window cost nothing, and so do utility templates delivered while that window is open.
Kliovo platform fee
Monthly subscription covers the inbox, AI, automation, analytics, and support. PKR pricing is available for Pakistan-based businesses. That subscription is the only thing Kliovo charges.
Zero markup on messages
Kliovo passes Meta's rates through untouched — no per-message markup, no setup fees, no template-approval fees. Some providers bill messages from their own rate card sitting above Meta's wholesale rates; if your per-message price doesn't match Meta's published rate card, you're paying a markup.
Pricing model verified against Meta's published WhatsApp Business Platform documentation, July 2026. Meta updates country rate cards quarterly — Pakistan's utility and authentication rates were last revised April 1, 2026.
Operations layer
Control broadcasts, replies, and automation from the same API foundation.
The WhatsApp API becomes safer when campaign sends, customer replies, and support handoffs are governed by the same routing model.
Template sends
Use approved messages for reminders, updates, and segmented campaigns.
Automation triggers
Start workflows from inbound messages, button replies, and campaign responses.
Reply routing
Route customer responses back to sales, support, or operations queues.
Feedback loop
See delivery, read, and reply patterns where available, then adjust templates.
Use cases
Use the API where volume, compliance, and team ownership matter.
The API should support daily operations, not just one-off broadcast sends.
High-volume support
Handle more customer conversations without one phone becoming the bottleneck.
Transactional updates
Send order, booking, reminder, and status updates from approved templates.
Campaign replies
Route replies from broadcasts back to the same team inbox.
Connect the API to your full communication stack
Related features
Build the API into inboxes, broadcasts, and automations.
These features turn the official WhatsApp API connection into a working customer communication stack.
Shared Inbox
Give support, sales, and operations one place to assign, reply, tag, and close conversations across messaging channels.
Broadcasts
Send template-led campaigns to the right audience, then route replies back into the same shared inbox.
Automation
Automate replies, routing, reminders, lead capture, and follow-ups while keeping humans in control of complex conversations.
Common questions
WhatsApp Business API in Pakistan — answered.
Questions from Pakistani business owners getting started with the official WhatsApp API.
Is WhatsApp Business API legal to use in Pakistan?
Yes. The WhatsApp Business API is a Meta-approved product and is fully legal to use in Pakistan. Kliovo is a Meta Business Solution Partner, which means all accounts we provision are officially recognized by Meta.
What is the difference between WhatsApp API and WhatsApp Business API?
They refer to the same product. The official name is WhatsApp Business API, but it is commonly shortened to WhatsApp API. It is distinct from the free WhatsApp Business App — the API is the enterprise-grade, cloud-hosted version designed for teams and automation.
Do I need a Facebook Business Manager account to get WhatsApp API?
Yes. Meta requires a verified Facebook Business Manager account to provision a WhatsApp Business API number. Kliovo guides you through Business Manager setup, identity verification, and number registration as part of the onboarding process.
Can I keep my existing WhatsApp number when switching to the API?
Yes, in most cases. Kliovo handles number porting from the WhatsApp Business App to the API. The process requires the number to be temporarily disconnected from the app, but your contacts and history remain intact.
How long does WhatsApp API approval take in Pakistan?
With Kliovo's guided onboarding, most accounts go live in 2 to 5 business days. Businesses that attempt the process independently often wait 6 to 8 weeks due to verification rejections and template disapprovals that Kliovo pre-empts.
Can I send bulk messages with WhatsApp Business API?
Yes. The WhatsApp Business API supports broadcast campaigns to your opted-in contacts using Meta-approved message templates. Kliovo's broadcast feature lets you segment recipients, schedule sends, and track delivery and read rates — all within Meta's messaging policies.
If Meta sets the message rates, why do bills differ so much between providers?
Because many providers add their own margin on top. Meta publishes wholesale per-message rates per country, but some platforms bill messages from their own rate card sitting above those rates — a markup that scales with your volume. The check is simple: compare the per-message price on your invoice against Meta's published rate card for your country. Kliovo's invoices match Meta's card, because Kliovo charges a platform fee and nothing per message.
I'm already on another WhatsApp API provider — can I switch to Kliovo without losing my number?
Yes. Meta supports migrating a number between providers, and your display name, quality rating, messaging limits, verified badge, and approved templates all move with it. The main preparation is disabling two-step verification on the number before the transfer. Kliovo's team runs the migration and typically completes it within days, with no downtime for your customers.
Questions teams ask before moving chat into Kliovo
What is the WhatsApp Business API, and how is it different from the free WhatsApp Business app?
The free WhatsApp Business app is built for one person on one phone — no team access, no automation, no integrations. The WhatsApp Business API is Meta's product for businesses that need more: unlimited agents on one number, approved template messaging, broadcasts, automation, and integrations. The API has no app or interface of its own, which is why it is used through a platform like Kliovo Chat.
How does WhatsApp Business API pricing work in 2026?
As of July 2026, WhatsApp bills per delivered template message, priced by category — marketing, utility, and authentication — at rates Meta publishes per country and updates quarterly. Meta retired the old conversation-based pricing on July 1, 2025. Two things are free under the current model: any free-form reply you send inside the 24-hour customer service window, and utility templates delivered while that window is open.
Does Kliovo charge a markup on Meta's per-message rates?
No. Kliovo charges a platform subscription for the inbox, AI, automation, and support — and WhatsApp message charges pass through at Meta's published rates. There is no per-message markup on top. Some providers quote their own rate card above Meta's wholesale rates; with Kliovo, the rate Meta publishes for your country is the rate you pay.
What is the 24-hour customer service window, and how do I keep messaging free?
When a customer messages or calls you on WhatsApp, a 24-hour window opens — and it resets every time they message again. Inside that window, your replies are free-form and free of charge, and even utility templates cost nothing. Outside it, you can only re-open the conversation with an approved, paid template. Teams that answer inside the window — which is exactly what a shared inbox with SLA timers is for — keep most of their support messaging free.
Can I keep my WhatsApp number if I switch to Kliovo from another provider?
Yes. Meta supports migrating a phone number between providers, and your display name, quality rating, messaging limits, verified status, and approved templates move with the number. Kliovo handles the migration steps — the main preparation on your side is temporarily disabling two-step verification on the number so the transfer can complete.
How long does it take to get on the WhatsApp Business API?
With Kliovo's guided onboarding, most accounts are live in 2 to 5 business days — Meta business verification is usually the longest step. Businesses attempting it alone often wait weeks due to verification rejections and template disapprovals that an experienced provider pre-empts.
How do I get the green tick (verified badge) on WhatsApp?
The green verified badge is granted by Meta, not by any provider — it typically requires being on the API with a verified Meta business, a strong business presence, and brand notability. No provider can guarantee it. Kliovo submits and manages the application as part of onboarding and makes sure the prerequisites that are in your control are in place.
Is the WhatsApp Business API available in Pakistan, and what do messages cost in PKR?
Yes — Pakistani businesses use the official API every day, and Kliovo onboards them with local, bilingual support. Meta publishes a Pakistan rate card in PKR (updated quarterly; Pakistan's utility and authentication rates were last revised in April 2026). Your total cost is Kliovo's platform fee — available in PKR — plus Meta's published PKR per-message rates, with no markup from Kliovo on top.
Launch WhatsApp Business API with the operating layer already attached.
Bring your number, template needs, broadcasts, and support workflow. We will map the API setup into a controlled Kliovo Chat rollout.