Broadcasts
WhatsApp broadcast software built for safe, segmented campaigns.
Broadcasting should not be a blind blast. Segment, approve, send, measure, and follow up from one Chat workspace.
Launch campaign
Segment, approve, send, route replies
Audience builder
Matched contacts after opt-in and complaint exclusions.
Approved template
ApprovedHi {{name}}, your early access bundle is available until Friday. Reply 1 to reserve, or reply 2 if you want our team to suggest the right size.
96.8%
Delivered
74.2%
Read
318
Replies
42 hot
Routed
Replies return to inbox
Sales queue gets reservation replies. Support gets opt-out and policy questions.
Broadcast workflow
Campaign work stays connected to inbox work.
Send template-led campaigns to the right audience, then route replies back into the same shared inbox.
Build the segment
Use tags, customer profile data, or campaign context to choose the audience.
Send approved templates
Use WhatsApp-friendly campaign messages and track delivery.
Handle replies
Route customer responses back into the shared inbox for sales or support.
Audience control
Segments are built from customer context, not imported blind lists.
Broadcasts can target tags, channel status, purchase or booking context, and campaign exclusions so teams send fewer messages with more intent.
Tags
Target VIPs, leads, inactive customers, or service groups.
Profile fields
Use city, interest, order status, appointment type, or lifecycle stage.
Consent
Keep opt-in and channel eligibility visible before scheduling.
Exclusions
Suppress open support cases, recent buyers, or over-contacted segments.
Segment builder
Winback offer - eligible contacts
Opted in
98.4%
Suppressed
126
Duplicate check
Clean
Template safety
Every campaign has a review path before it reaches customers.
Campaign teams can move quickly without turning WhatsApp into an uncontrolled blast channel. Kliovo keeps template status, audience rules, schedule, and reply routing in the same launch view.
Template category and variables reviewed
Audience exclusions applied before send
Send window and frequency checked
Replies routed to sales, support, or automation
Campaign analytics
Delivery numbers matter only when replies become work.
Broadcasts reports show whether messages arrived, were read, generated replies, and created inbox follow-up for the right queue.
Early access bundle
Sent today at 2:00 PM
96.8%
Delivered
74.2%
Read
318
Replies
42 hot
Routed
Reply routing
Reply 1: reserve
Sales queue
Reply 2: size help
Product advisor
Policy question
Support queue
Stop
Opt-out workflow
Why WhatsApp broadcasts
WhatsApp broadcasts outperform email and SMS in every metric that matters for Pakistan businesses.
| Metric | SMS | ||
|---|---|---|---|
| Open rate | 98% | 20% | 35% |
| Read rate | 74% | 18% | 28% |
| Reply rate | 35-45% | 2-5% | 3-8% |
| Click-through rate | 25-40% | 2-3% | 5-8% |
| Pakistan penetration | Very high | Low | Medium |
These numbers reflect a 98% WhatsApp penetration rate in Pakistan's smartphone market and the platform's built-in read receipts.
Campaign use cases
Broadcasts that create measurable follow-up.
Use campaigns for moments where a segmented audience and a routed reply path matter more than raw send volume.
Product launches
Announce new products to interested customers and capture replies.
Event reminders
Send reminders and route confirmations into the team queue.
Winback campaigns
Reach inactive customers with a relevant offer and track response quality.
Campaign types
The broadcasts Pakistani businesses run every week.
Eid & seasonal sales
Ramadan, Eid-ul-Fitr, Eid-ul-Adha, and Independence Day campaigns with segmented offer windows.
COD recovery
Re-engage customers who abandoned checkout or have unconfirmed COD orders aging past 24 hours.
Win-back campaigns
Re-engage customers inactive for 30, 60, or 90 days with personalised offers based on purchase history.
VIP early access
Notify top buyers before a product drop, give exclusive discount codes, and route replies directly to sales.
Related Chat features
Tie campaigns back to the Chat workspace.
WhatsApp Business API
Launch official WhatsApp API messaging with team inboxes, automation, templates, broadcasts, and reporting around it.
Shared Inbox
Give support, sales, and operations one place to assign, reply, tag, and close conversations across messaging channels.
Automation
Automate replies, routing, reminders, lead capture, and follow-ups while keeping humans in control of complex conversations.
Platform connections
Broadcasts connect to the rest of the platform.
Frequently asked
More questions about WhatsApp broadcasts.
How many contacts can I send a WhatsApp broadcast to?
With the WhatsApp Business API and approved message templates there is no hard cap on audience size — Kliovo Chat handles large lists by batching sends responsibly. The 256-contact limit only applies to the consumer WhatsApp Business App and does not affect API-based sending.
Do I need contact opt-in for WhatsApp broadcasts?
Yes. Contacts must have explicitly opted in to receive messages from your business number. This is a Meta policy requirement and a practical quality lever — opted-in audiences consistently produce the 98% open rates the channel is known for, because recipients expect your messages.
What is the difference between WhatsApp broadcast and WhatsApp group?
A broadcast sends each recipient an individual private message. No one in the list sees other recipients or their replies. A WhatsApp group puts all members in a shared conversation where everyone can see each other. Broadcasts are the correct tool for marketing and transactional messaging.
How do I measure WhatsApp broadcast performance?
Kliovo Chat shows delivered rate, read rate, reply count, and reply routing outcomes per campaign. You can see which reply intents went to sales, which went to support, and which triggered automation flows — giving you a full picture from send to resolved conversation.
Can I personalise WhatsApp broadcast messages?
Yes. Approved WhatsApp templates support variables such as customer name, order number, product title, amount due, and delivery date. Kliovo maps these variables to contact and order fields automatically so each recipient receives a message that reflects their specific context.
What time should I send WhatsApp broadcasts in Pakistan?
10 AM to 12 PM and 8 PM to 10 PM typically produce the strongest open and reply rates for Pakistani audiences. Avoid sending during Friday afternoon Jumma prayer times. For COD recovery and appointment reminders, sending within two hours of the triggering event outperforms any fixed time window.
Questions teams ask before moving chat into Kliovo
Are broadcasts the same as bulk spam?
No. Kliovo Chat is built around segmented, template-led campaigns and reply handling.
Can replies go to agents?
Yes. Broadcast replies route into the shared inbox.
Can we target by tags?
Yes. Tags and profile data can be used to segment audiences.
Can broadcasts trigger automation?
Yes. Replies and clicks can trigger follow-up workflows where configured.
Plan your next broadcast inside Kliovo Chat.
Bring one campaign idea and your current WhatsApp audience rules. We will map the segment, template, analytics, and reply routing model around it.