Kliovo Care vs Marham: Two different jobs for Pakistani clinics
Marham brings new patients to your clinic via their marketplace. Kliovo Care keeps existing patients engaged and coming back — via WhatsApp AI that speaks Roman Urdu. They serve different parts of the patient journey.
Choose Kliovo Care if
- You want existing patients to communicate with your clinic on WhatsApp — in Roman Urdu, 24/7.
- You want your clinic's own WhatsApp number, not Marham's platform brand.
- You want to cut no-shows with WhatsApp reminders, deposits, and two-way confirmation — not SMS.
Choose Marham if
- You want new patients to discover your clinic through Pakistan's largest doctor marketplace (10M patients).
- You want your doctors listed alongside 16,000+ PMC-verified practitioners in 155 cities.
- You offer video consultations through an established telehealth platform with strong mobile apps.
Feature comparison
| Feature | Kliovo | Marham |
|---|---|---|
| WhatsApp appointment reminders | SMS only (Infobip) | |
| Two-way WhatsApp AI conversations | ||
| Roman Urdu AI (200+ normalizations) | ||
| Patient books appointment via WhatsApp chat | Via Marham app/website only | |
| Patient chatbot 24/7 (FAQ, fee, timing, reschedule) | ||
| ovo AI patient memory (name, history, doctor preference) | ||
| Clinic's own WhatsApp number | ||
| Shared team inbox (WhatsApp + Instagram + Facebook) | ||
| JazzCash + Easypaisa consultation deposit collection | ||
| Visual Flow Builder (post-visit follow-up, re-engagement) | ||
| Segmented health broadcast campaigns | ||
| Smart escalation (AI → reception, 3-tier SLA) | ||
| Patient acquisition marketplace | ||
| PMC-verified doctor listing | ||
| Done-For-You + Fully Managed service tier |
Where Kliovo Care is stronger
WhatsApp vs SMS — the open rate gap is decisive
Marham uses SMS for appointment confirmations and reminders (via Infobip). SMS open rates average 20%. WhatsApp open rates average 98%. Marham's own Infobip case study shows SMS reminders moved show-up rates from 52% to 55% — a real improvement. WhatsApp reminders and two-way confirmation flows are expected to move the needle significantly further. For a clinic doing 25 appointments a day, getting from 55% to 70%+ show-up rate means real revenue.
Your clinic's own number — not Marham's ecosystem
When Marham communicates with your patients, it's on Marham's platform and brand. When Kliovo Care manages your WhatsApp, it's your clinic's WhatsApp number, your name, your patient relationship. You own the channel. If you stop using Kliovo, you keep your patient list and your WhatsApp number. Independence matters for clinic brand-building.
ovo AI answers at 2am — your receptionist doesn't have to
Patient messages don't follow business hours. 'kal slot available hai?', 'Dr. Amina available hai Saturday?', 'appointment reschedule karna hai'. ovo AI answers immediately, checks availability, confirms, and only escalates when needed. Marham's Connect portal has no patient-facing AI. Patients who can't reach a human at 11pm simply don't book.
Post-visit follow-up — the care doesn't end at the door
Kliovo Care's Visual Flow Builder lets you build post-visit sequences: CSAT 24 hours after appointment, medication reminder for chronic patients, diabetic health tips monthly, follow-up booking prompt after 6 weeks. This is the patient retention layer that turns one-time patients into regulars. Marham manages the initial appointment — Kliovo Care manages the relationship after.
Consultation deposit via JazzCash/Easypaisa — before the appointment
Collecting a deposit at booking time dramatically reduces no-shows. Patient books on WhatsApp → receives a JazzCash or Easypaisa payment link → pays → appointment confirmed. Marham has no integrated deposit collection into a WhatsApp flow. This single feature, for high-demand specialists with long wait times, pays for Kliovo Care on its own.
Where Marham is stronger
- Marham is Pakistan's largest doctor marketplace — 10 million patients, 16,000+ PMC-verified doctors, 155 cities. For patient acquisition, no WhatsApp tool competes with Marham's organic patient traffic. Kliovo Care does not bring new patients to your clinic.
- Marham's video consultation infrastructure is mature, battle-tested, and handles high volumes. If your clinic wants to offer telemedicine through an established channel, Marham's telehealth is a genuine capability.
- Marham's PMC-verified doctor badge is a trust signal that matters to Pakistani patients. Being listed on Marham is a credibility step for new and established practitioners alike.
- Medicine ordering and diagnostics booking integration into one patient journey (doctor → pharmacy → lab) is a workflow Kliovo Care does not replicate — Marham's ecosystem depth is genuinely useful for patients managing chronic conditions.
Pricing notes
Last checked May 2026: Marham Connect clinic portal pricing is user-reported at PKR 5,000–7,000/month. Kliovo Care pricing is based on message volume and clinic size — available in PKR. Book a demo for a comparison at your clinic's volume.
Marham comparison FAQs
What is the actual difference between Marham and Kliovo Care?
Marham is a patient acquisition platform — patients search for doctors on Marham's app/website and book through their marketplace. Kliovo Care is a patient retention and communication platform — it manages your existing patients via WhatsApp. Marham fills your appointment book by bringing new patients to you. Kliovo Care keeps those patients coming back, confirms their appointments, collects deposits, and follows up post-visit. The two tools are not substitutes for each other.
Marham says it sends appointment reminders — why do I need Kliovo Care?
Marham sends SMS appointment reminders via Infobip. SMS has ~20% open rate. WhatsApp has ~98%. More importantly, Marham's reminders are one-way — patient cannot reply to reschedule, ask a question, or confirm via that message. Kliovo Care's WhatsApp conversations are two-way: patient replies, AI reads Roman Urdu, books/reschedules/answers, and only passes to reception when needed. That gap is what prevents no-shows from becoming revenue losses.
If I use Marham for listings, do I still need Kliovo Care?
Many clinics use both. Marham handles new patient acquisition — someone in Lahore searching for a dermatologist finds your listing. Kliovo Care manages that patient's ongoing relationship after the first visit — reminder for their follow-up, diabetic health tips, reply when they WhatsApp at 10pm about their prescription. The tools serve different parts of the patient journey and don't overlap meaningfully.
How much can WhatsApp reminders actually improve show-up rates?
Marham's own published Infobip case study shows SMS reminders improved show-up rate from 52% to 55% — a 3-point improvement. Industry benchmarks for WhatsApp reminders (two-way, with confirmation + deposit) show 15–25 point improvements in show-up rate in markets where WhatsApp is the primary communication channel. Pakistan's WhatsApp penetration is among the highest in Asia. The expected performance of WhatsApp reminders over SMS in Pakistan is significant — though your clinic's specific numbers will depend on patient demographics and specialty.
Does Kliovo Care work if I'm already listed on Marham?
Yes. Your Marham listing stays active — patients still find you through Marham's marketplace. When they arrive at your clinic and you have their WhatsApp number, Kliovo Care takes over: it manages their subsequent communications, sends follow-up care, and handles their next booking directly via WhatsApp. Both run in parallel without conflict.
What is the pricing comparison?
Marham Connect clinic portal is reported at PKR 5,000–7,000/month. Kliovo Care pricing is based on your clinic's WhatsApp message volume and team size — book a demo for a PKR quote. The combined cost of Marham (for patient acquisition) and Kliovo Care (for patient retention) is typically well below the cost of one additional receptionist managing WhatsApp manually.
Your patients are on WhatsApp. Your appointment reminders shouldn't be on SMS.
Bring your current no-show rate and patient volume. We will show you what a WhatsApp AI communication layer — on your clinic's own number — changes for patient retention and show-up rate.